The Department of Agrarian Reform conducted the 2019 National Summative Assessment and 2020 Planning at Baguio City, on January 22-24,2020.
Seizing the opportunity, Regional Director Eugene P. Follante enjoined the DAR-CAR to showcase and market the products of the Cordillera farmers.
True enough, ARBO products generated sales of P16,000 on the first day, P19,000 on the second day and a total of P78,000 just after three days, as reported by Marketing Officer Olivia Fortunato.
The best seller was ATOKAPE while Sagada coffee came in second.
ATOKAPE had consistently garnered the top award in flavor and aroma for the past three years in Coffee Congress held in the country. It is processed by the Atok Arabica Growers Marketing Cooperative (ACOGMAC) in Atok, Benguet.
Foremost factor for the superior quality of these coffee is the area of propagation. ATOKAPE is planted in the steep mountains of the Cordillera with an elevation of as high as 7,654 feet above sea level and a cold temperature that dives to as low as negative two degrees Celsius in the months of December to February. Sagada is likewise mountainous at 5,300 above sea level and temperature that reaches 10 degrees Celsius in the months of January and February.
Other products sold were potato chips, arrow root cookies and gourmet chicharon.