DAR launches official mascots

news national 3 pix 1 january 11 2019The Department of Agrarian Reform (DAR) debuted today the agency’s official mascots in the first “infographic issue” of its official newsletter, Balitang DAR.

In the cover of Balitang DAR, the characters, named Darwin and Darla,  are seen beaming with smiles alongside a cartoon version of Agrarian Reform Secretary John R. Castriciones 

The two are dressed as frontline service workers of the department, sporting a stalk of rice tucked on their ear.

“Makakatulong ko (sina Darwin at Darla) sa paghahayag ng mga mensahe ng ating kagawaran sa ating mga farmer-beneficiaries at sa buong Pilipinas,” Castriciones said.

Inside the 12-page issue, Darwin and Darla can be seen in various visual representations of frequently asked questions about DAR’s policy and process. This includes the following topics: obligations of an agrarian reform beneficiary, support services available to farmers, considerations for land conversion, landownership, CARP-covered lands, DAR Adjudication Board cases, rights of landowners and tenants, agrarian law implementation cases, mediation, and qualifications of agrarian reform beneficiaries.

The characters are designed by DAR’s graphic designers, Francis Xavier De La Rosa and John Cleine Gomez.

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