Establishing the Initial Steps for DAR’s Communication Plan

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          “We need to understand where we were, know where we are and able to deliver; and create where we want to be,” thus stressed USEC Felix Perry Villanueva during a presentation before participants to the Focus Group Discussion (FGD) on the preparation of DAR’s Communication Plan.


          “We have to do things better, do things differently and do different things”, this he said to the group who will initially identify the requirements in crafting the DAR Communication Plan.

          He pointed out the importance of “reimagining” in making DAR plans for the future. “We should not be content in doing things the usual way because our present situation is so different from the past years. We need to re-imagine things to suit the present situation” he emphasized.

         All these became the premise of the engaging, animated, lively and free-flowing discussion about several issues in the department.
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        Most notably were the discussion of DAR programs, strategies, policies and systems and the achievements, challenges and limitations in executing them. The positive and negative outcomes and effects of implementing the Comprehensive Agrarian Reform Program (CARP) as perceived by the different sectors of society were also discussed.


        As an output of the FGD, key messages which will serve as a guide in the communication planning were formulated. Lessons learned on program implementation were shared and suggestions on how to defend the gains of our land tenure efforts were documented.

          As USEC Villanueva puts it, “If we talk of DAR’s transition, we cannot do it in just one sitting. It is iterative. We need to create an environment for critical thinking and critical discussions, that is why we have this FGD.”

         The FGD was conducted on August 5, 2015 at the Sequoia Hotel in Quezon City with selected central and regional officials and technical staff.