DAR, ANI use e-commerce to boost farmers’ livelihood

DAR Secretary Bernie Cruz (2nd from right) with SSO Undersecretary Emily Padilla (R), and ANI President Antonio Tiu (2nd from left) sign the memorandum of understanding to boost the livelihood of agrarian reform beneficiaries organizations (ARBOs) through digital marketing and enhance their management capabilities.

Diliman, Quezon City - The Department of Agrarian Reform (DAR) signed a memorandum of understanding (MoU), on Monday, May 16, 2022, with AgriNurture, Inc. (ANI) to boost the livelihood of agrarian reform beneficiaries organizations (ARBOs) through digital marketing and enhance their management capabilities.

ANI, a private company engaged in importing and trading high-value crops, will serve as the institutional buyer of ARBO’s agricultural products. The company would also provide an innovative digital facility to help ARBOs promote and market their agricultural products using internet technology.

DAR Secretary Bernie Cruz delivers his messages during the signing of the DAR-ANI partnership.

DAR Secretary Bernie Cruz said this partnership would greatly help agrarian reform beneficiaries (ARBs) because it is value-added agriculture where they are given the opportunity to increase the economic value of their agricultural yields.

“These past years, through the DAR’s effort, our ARBs become the suppliers of the food requirements of various government agencies. At this juncture, ANI will become the first private sector that stands as the institutional buyer of our farmers,” Cruz said.

Cruz believed that this milestone would bring more private entities to provide more opportunities to ARBs for a wider and larger market for their agricultural products.

Under the MoU, the ARBOs of Regions III and CALABARZON are the initial beneficiaries of this partnership.

Some of the attendees of the activity with DAR Secretary Bernie Cruz and other DAR officials.

They would be provided with an innovative digital facility customized for the agricultural sector to make it easy for farmers to adapt to the planned digital transformation of the agricultural industry.

ANI President Antonio Tiu said they are honored to give the farmers an opportunity to level up their output, especially their high-value products such as fresh vegetables and fruits.

“Together with DAR, we would also assist the ARBOs in coming up with a farm plan and management based on market requirements,” Tiu said.

Meanwhile, Support Services Office Undersecretary Emily Padilla said this partnership would help the ARBOs to grow more and encourage them to become more productive.

“The e-commerce that would be offered to our ARBOs would help them connect easily with various merchants and ensure a market for their harvests through the institutional buyers and consumers,” she said.

DAR, ANI gagamit ng e-commerce upang palakasin ang pangkabuhayan ng mga magsasaka

Diliman, Quezon City - Lumagda ng isang memorandum of understanding (MoU), Lunes, Mayo 16, 2022, ang Department of Agrarian Reform (DAR) at AgriNurture, Inc. (ANI) upang palakasin ang pangkabuhayan ng mga agrarian reform beneficiaries organization (ARBO) sa pamamagitan ng digital marketing at mapagbuti ang kanilang management capability.

Ang ANI, ay isang pribadong kumpanya na nakikibahagi sa pag-import at pangangalakal ng mga high-value crops, ay magsisilbing institutional buyer ng mga agricultural product ng mga ARBO. Magbibigay din ang kumpanyang ito ng makabagong digital facility kung saan tutulungan ang mga ARBO na i-promote at i-market ang kanilang mga produkto gamit ang teknolohiya ng internet.

Sinabi ni DAR Secretary Bernie Cruz na malaki ang maitutulong ng partnership na ito sa mga agrarian reform beneficiary (ARB) dahil sa high value-added agriculture kung saan mabibigyan sila ng oportunidad na pataasin ang economic value ng kanilang mga ani.

“Sa mga nagdaang taon, sa tulong ng DAR, ang ating ARB ay naging supplier ng mga food requirements ng iba’t ibang government agencies. Sa aktibidad na ito, ang ANI ang magiging kauna-unahang private sector na tatayong institutional buyer ng ating mga magsasaka,” ani Cruz.

Naniniwala si Cruz na ang aktibidad na ito ay magdadala pa ng mas maraming iba pang private entities upang magbigay ng oportunidad sa mas malawak at malaking merkado sa mga agricultural product ng mga ARB.

Sa ilalim ng MoU, ang mga ARBO sa Region III at CALABARZON ang unang beneficiary ng partnership.

Mabibigyan sila ng makabagong digital facility na customized para sa sektor ng agrikultura upang mapadali sa mga magsasaka na maka-adapt sa planong digital transformation ng agricultural industry.

Ayon kay ANI President Antonio Tiu, karangalan para sa kanila na magbigyan ang mga magsasaka ng oportunidad upang mag-level up ang kanilang output, lalo na ang mga high-value product gaya ng sariwang gulay at prutas.

“Kasama ang DAR, tutulungan natin ang mga ARBO upang gumawa ng farm plan at management base sa market requirement,” ani Tiu.

Samantala, sinabi naman ni Support Services Office Undersecretary Emily Padilla na tutulungan ng parthership na lalong lamaki ang mga ARBO at mahikayat sila na mas maging produktibo.

“Ang e-commerce na iaalok sa ating mga ARBO ay makatutulong upang mas mabilis silang kumonekta sa iba’t ibang mamimili at maseguro ang merkado para sa kanilang ani sa pamamagitan ng mga institutional buyers at consumers,” aniya.